Meet some of our people.

Dawood Gustave

CEO & HEAD OF STRATEGY 

Dawood’s expertise started taking shape on the streets of Peckham and was polished at Oxford in his 30s, where he was offered a scholarship. He is now advising multinationals on strategy and creativity, and is the face of a newer caring and compassionate capitalism and human centered leadership.

Along the years, he was named one of London’s 1000 most influential people, one of the people making Britain a better place and one of Financial Times’ top 30 Global BAME leaders.

He is also a keen painter, runner and dedicated disrupter of fashion.

Alexandra Wicksell

CHIEF ADVISOR DELIVERY & STRATEGY

Alexandra is a senior behavioural coach and strategist, who helps leaders and organisations navigate change.

Aside from her work with Reluctantly Brave, Alex is the founder and CEO of Leap. where she dedicates her time fully to human design and transformational coaching.

She splits her time between London, Ibiza and Stockholm and has travelled extensively – which has further broadened her understanding of human behaviour.

Sanoop Luke

CHIEF ADVISOR Client Strategy and Performance

Sanoop has a unique understanding of how to ensure that teams and organisations grow both in terms of revenue and efficiencies. Having had a career both at Google (You Tube) and a successful career in investing in start-ups. Sanoop speaks to the CFO, the CEO and the market in terms that ensures we create sustainable and caring Brave businesses.

Alex Bell

Chief Advisor Coaching, Performance and Learning

Alex has had 30 years of teaching and headships in various state schools — because every company needs both discipline and a ‘naughty corner.’.

He is our “ coaching ops person” aka “Coach Carter” and, more importantly, one of our coaches in residency at some of our corporate clients.. Alex specialises in life coaching with a focus on overcoming adversity, building resilience, and designing the life qnd leadership of your dreams.

Off-duty he loves architecture, adventure, reading, music of the Caribbean and creating teams to change the future of education.