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Building Brave Brands

"Coming together is a beginning; keeping together is progress; working together is success." Henry Ford

What we do What we do

Working with brands to help them be brave

It takes a lot of innovative creative thinking, strategy and execution to build a brave brand. We travel the whole journey with you.

About us About us

A creative, strategic and intellectual consultancy, with a socially responsible ethos.

We have an ambitious goal: to reorientate the business world to rekindle the old fire of caring, compassionate capitalism.

(Young) Braves (Young) Braves

(Young) Braves are strategists who happen to be young.

They work with the partners of Reluctantly Brave to bring disruptive solutions with a young spirit, to youth markets and beyond.

Selected Partners

Some people we've worked with

Young Braves

Our strategists-in-training

Young people aged 16-24, from a range of backgrounds, building strategy, providing youth insight and challenging conventional perspectives.

From The Blog

Things thought, things seen

Trust to compete

Trust to compete

First in a series to help businesses compete harder through making collaboration work for them

Roadmap to brand-strategic sustainability

Roadmap to brand-strategic sustainability

Posted by on Sep 22, 2015 in Innovation, Sustainability, Thought Leadership | No Comments

A lot of CSR is not a brand-strategic as it could be. Here’s Adam Papaphilippopoulos on how to change that.

Hacked-on! – Hacking, curiosity and innovation

Hacked-on! – Hacking, curiosity and innovation

Our CIO David unpacking “hacking” – sorting the useful from the obstructive

Our Leadership

Partnership led by

Adam Papaphilippopoulos
Chief Operations Officer
- Adam Papaphilippopoulos
James Pattinson
Chief Ordnance Officer
- James Pattinson