PEOPLE

CULTURE

GROWTH

We’re on a mission to make every business braver, happier and high performing

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We work with businesses, leaders and organisations to catalyse bravery and excellence across their teams, transforming business results and culture. 

To grow sustainably takes authenticity, passionately engaged teams and having the confidence to change. It takes bravery. And it’ll be uncomfortable at points. That’s when you know you’re being brave. We’ll be with you, your people and your culture.

  • Real excellence and bravery embraces infinite diversity. This includes fuller aspects of diversity such as ability (IQ, cognition, skills), experiences (cumulative life events, coming out, hidden disabilities) as well as demographic identity. 

  • These Braver teams outperform rivals: 35% likelihood of outperformance on key measures (companies in the top quartile of ethnic and cultural diversity) + 33% for EBIT margin

  • Teams with an open and supportive culture maximise employee potential:  74% of people are more effective at work when they are their true self (yet only 52% of people feel they can be themselves)


Finding ways to frame challenges through a lens of possibility — and elevating the power of shared human experiences to do so — creates greater potential for positive lasting change.

Businesses we believe have to focus on three areas: recognizing that they’re faced with a new, broader challenge; recalibrating and re-engaging their team and its culture; and with focus and attention paid to the emotional and human stuff.

Our mix of top-end talent from street to start-up to corporate, from fashion and music to marketing provides the required strategic diversity to handle the complexity of‘real-world’ issues.

We get you to the place where you aren’t made comfortable by the fact that everyone is of the same opinion.

That is being Reluctantly Brave.

We also ensure that the next generation are involved in developing the present so that they too shape a braver future.

Our (Young) Braves program pioneers the creative benefits of inclusivity for clients. Young people work with our team and clients, producing more innovative results and broadening all participants’ cultural horizons.

We work with a range of schools and universities to ensure young people from very different backgrounds interact and learn from each other too.

 

INCLUSION & BELONGING

A fully connected workplace – what we call Peak Inclusivity – is central to the ability to attract, develop and retain talent. Our methodology is designed to help improve personal fulfilment, retention rates, and overall workplace happiness.

CULTURE CHANGE

Your company grows when your people do. Through our unique approach to culture analysis and strategic culture shifts, we can help improve performance.

 

PERFORMANCE

Learning what balance fits each particular employee is vital to individual and organisational performance. We provide data-backed solutions to help you find it.

LEADERSHIP

Leaders must create sustainable ways that encourage growth – financial, cultural, and beyond. We work with your leadership team to ensure your organisation works at its best.

WELL–BEING

The highest-performing teams have one thing in common: caring work environments. We ensure that staff satisfaction and wellbeing is the foundation of your strategy.

 

Leaders have a rare opportunity to pave the way for a more sustainable way to grow that allows teams and companies to access new levels of both harmony and peak performance.
— Reluctantly Brave

Our Brave Philosophy

TO WIN IN THE MARKETPLACE YOU MUST WIN IN THE WORKPLACE

Great Groups and Great Leaders create each other

Data proves that an inclusive, respectful environment is now as inextricably linked to individual and organisational performance as the education, skills and remuneration of the workforce. Creating a working culture where all people can achieve their full potential is a 21st century business imperative.

Businesses will now have to co-create a new framework with input from their workforce, providing human-first experiences to drive performance and retention.

The secret of business success is therefore fostering a Braver culture of empathy,belonging and curiosity.

Engagement is an emotion.

The emotional connection individuals have with their team determines the discretionary energy.

When this happens, empowerment becomes purposeful power.

Reluctantly Brave brings in people from different backgrounds,injecting fresh perspectives into your thinking and feelings.

By engaging or experiencing people that come from different places and that have experienced different things, you’re giving yourself the chance to come into contact with lives very different from your own.

This difference brings new ideas and emotions into the mix and forces you to think about things in a different way, which leads to more resilience and growth.

Our culture and services have been designed to find sustainable and human centred solutions to these new 21st Century challenges surrounding Leadership,Culture, Performance and Sustainable Strategic Growth.

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The Young Braves

The Young Braves are business strategists
who happen to be 16 - 24 years old.
They work with us, our wider network
of influencers and our clients.

 
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Our Clients

Our clients are committed to reshaping their organisations and driving lasting value.

Serving our clients—including leading brands, corporations, NGOs, and educational institutions—is a privilege and responsibility we do not take lightly.

Interested in what we do? Reach out for an informative, non-committal chat.

 
Small heroes
master their
enemy.
Big Heroes
master themselves.
— Rumi
 
 
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